Decisions and outcomes
Did it work?
Every action is logged when it is closed. Twenty-one days later the platform compares that account's spend with the spend before the call and scores the outcome.
Fictitious example · real build
Actions completed
36
0 still awaiting measurement
Won back
58%
of 36 measured actions
Recovered this quarter
£409,080
from won back and partly recovered work
Still open
2
1 snoozed · 1 sent back
What the outcomes show
- Actions completed within 7 days recover 5.3 times more than those completed after 21 days, £16,014 against £3,014 per action.
- Margin leak actions pay off 75% of the time against 29% for website signal actions.
- Lapsing account work has recovered £201,977 across 8 completed actions, an average of £25,247 each.
Win rate by action type
Which kinds of action actually pay off, measured on closed actions with a full 21 days of trading after them.
Lapsing account£201,977
Basket gap£78,714
Website signal£18,534
Rebate tier£87,878
Margin leak£20,447
Stock risk£1,531
Recent outcomes
The last twelve completed actions, with what the trading data said afterwards.
| Completed | Account | Action | Type | Owner | Outcome | Recovered |
|---|---|---|---|---|---|---|
| 2026-10-30 | Brookfield Building Services | Chase the buying team on a fast-moving line short of cover | Stock risk | C. Rowe | Partly recovered | £1,531 |
| 2026-10-30 | Farsley Fire Protection | Follow up Farsley Fire Protection's website basket | Website signal | A. Baxter | Won back | £3,397 |
| 2026-10-30 | Quarry Security Solutions | Call Quarry Security Solutions: orders behind their usual rhythm | Lapsing account | A. Baxter | Partly recovered | £4,476 |
| 2026-10-28 | Northbridge Fire & Security | Call Northbridge Fire & Security: orders behind their usual rhythm | Lapsing account | H. Naylor | Won back | £42,353 |
| 2026-10-22 | Hartley Security Group | Review pricing and mix with Hartley Security Group: margin has slipped | Margin leak | D. Ferreira | Won back | £11,251 |
| 2026-10-20 | Northbridge Fire & Security | Push supplier volume through Northbridge Fire & Security to reach the next rebate tier | Rebate tier | C. Rowe | Won back | £73,441 |
| 2026-10-18 | Trevelyan Fire Protection | Follow up Trevelyan Fire Protection's website basket | Website signal | A. Baxter | No change | — |
| 2026-10-16 | Hartley Security Group | Review pricing and mix with Hartley Security Group: margin has slipped | Margin leak | D. Ferreira | Won back | £2,034 |
| 2026-10-13 | Halcyon Security Systems | Review pricing and mix with Halcyon Security Systems: margin has slipped | Margin leak | D. Ferreira | Won back | £7,163 |
| 2026-10-13 | Quarry Security Solutions | Offer Quarry Security Solutions the product family bundle they buy elsewhere | Basket gap | A. Baxter | No change | — |
| 2026-10-12 | Thornbury Alarms & Security | Offer Thornbury Alarms & Security the product family bundle they buy elsewhere | Basket gap | C. Rowe | No change | — |
| 2026-10-11 | Quarry Security Systems | Call Quarry Security Systems: orders behind their usual rhythm | Lapsing account | C. Rowe | No change | — |