Weekly commercial report
The week, explained in two minutes
What moved this week, the likely cause, the pounds it is worth and the evidence behind it. The figures are calculated from the records first, then written up and independently challenged.
Week ending 5 November 2026
- Sales rose £26,114.52 (3.26%) against last week to £827,007.65, but remain £6,678.29 (0.8%) behind the same week last year.
- Gross margin improved 0.4 points on last week to 27.52%, yet sits 1.1 points below the same week last year.
- £316,700 of rebate value is at risk across Brand C, E, G and H, against £73,800 still within reach.
Sales this week
£827k
+3.3% vs last week
£26,115 movement · -0.8% vs same week last year
Gross profit
£228k
£10,415 vs last week
calculated from the monthly records
Gross margin
27.52%
+0.4 points vs last week
-1.1 points vs last year
Orders placed
144
-0.8% sales against last year
average order £5,743
What changed, and why
Each movement is calculated first. The explanation is written over those figures, with inference labelled as inference.
CCTV sales and margin up
Sales +£9,268.25, gross profit +£5,909.98, margin +1.1 points to 22.43%
£5,910
Inference: stronger demand and a richer product mix within CCTV this week.
CCTV category movement: sales £359,001.97 against £349,733.72 last week, gross profit £80,541.57 against £74,631.59.
Margin behind last year
Sales £6,678.29 (0.8%) below the same week last year, margin 1.1 points lower
£-6,678
Inference: a mix shift toward lower-margin Intruder and Emergency Lighting lines compared with the same week in 2025.
Same week last year: sales £833,685.94 at 28.62% margin, against this week's £827,007.65 at 27.52%.
South West region underperforming
Region year-on-year sales down 9.24%, 7 accounts needing attention
£277,521
Inference: driven by lapsed and declining accounts in the region.
South West margin_by_region entry shows -9.24% YoY; Yeadon Security Group (South West) lost £277,521.49 of sales, 190 days since last order, and Thornbury Alarms & Security (South West) lost £169,098.51, 75 days since last order.
Stock cover critical on two fast movers
1 day of cover left on both Ashford Detection Heat Detector and Ironclad Surveillance 4MP Varifocal Dome Camera
£111,333
Fact: unit sales over the last 90 days have outpaced replenishment.
Ashford Detection Heat Detector: 2,332 units sold in 90 days against 15 in stock, £111,333.31 gross profit exposed. Ironclad Surveillance 4MP Varifocal Dome Camera: 2,124 units sold against 22 in stock, £87,889.70 exposed.
Rebate tiers slipping on two major brands
Brand E and Brand G will miss their next rebate tier at current run rate
£199,800
Fact: purchasing run rate is below the gap needed to reach the next tier.
Brand E: gap to next tier £2,259,154, extra rebate £43,100, 53 days left. Brand G: gap to next tier £10,464,613, extra rebate £199,800, 39 days left.
Two large accounts lapsing
Netherby Fire Protection 21 days late and Dalton Security Group 22 days late against their usual 2-day order rhythm
£148,410
Inference: a disruption to normal ordering pattern at both accounts.
Netherby Fire Protection: £148,410.34 a month of trade at 27% margin. Dalton Security Group: £147,341.24 a month of trade at 27% margin.
Risks to watch
- £316,700 of rebate value is at risk of being missed across Brand C, E, G and H.
- The South West region's year-on-year sales are down 9.24%, with 7 of its accounts needing attention.
- Ashford Detection Heat Detector and Ironclad Surveillance 4MP Varifocal Dome Camera each have 1 day of stock cover, exposing £111,333.31 and £87,889.70 of gross profit respectively.
Opportunities this week
- Basket gap bundles of Sounders and beacons plus Cameras could recover £10,592.35 from Hartley Security Group, £10,202.54 from Radcliffe Fire & Security and £10,123.47 from Netherby Fire Protection.
- £73,800 of rebate value remains within reach this quarter if purchasing is steered toward the relevant brands.
- Website signals show £32,865.05 of basket value across 8 intent accounts in the last 14 days, including an £8,940.47 quote at Carrick Electronic Security awaiting conversion.
Actions for this week
| Action | Owner | Timescale | Value |
|---|---|---|---|
| Call Netherby Fire Protection to re-establish its usual order rhythm | Regional account manager | This week | £148,410 |
| Call Dalton Security Group to re-establish its usual order rhythm | Regional account manager | This week | £147,341 |
| Chase the buying team on Ashford Detection Heat Detector stock cover | Buying team | This week | £111,333 |
| Offer Hartley Security Group the Sounders and beacons plus Cameras bundle | Business development | Next 14 days | £10,592 |
| Review pricing and range mix with Eastgate Security Systems to address the margin decline | Category manager | Next 14 days | £3,167 |
What last week’s actions achieved
Last week's three completed actions contributed to £145,645.13 recovered over the last 30 days. A. Baxter secured a partial recovery at Quarry Security Solutions and won back Farsley Fire Protection's abandoned basket, while C. Rowe achieved a partial stock-chase outcome at Brookfield Building Services.
- Quarry Security Solutions: partial outcome, £4,476.41 recovered by A. Baxter.
- Farsley Fire Protection: basket won back, £3,396.89 recovered by A. Baxter.
- Brookfield Building Services: partial outcome on a fast-moving stock line, £1,530.81 recovered by C. Rowe.
Weekly figures are apportioned from Videcon's monthly NetSuite records: the week is taken as seven days' worth of the relevant month's totals. This week's figures come from 2026-11, last week's from 2026-10 and the same week last year from 2025-11.